Business Events Australia’s Advance Program delivers specific, measurable, and achievable marketing and distribution activity to drive conversion for new international business events for Australia, or help to grow international visitation to business events confirmed to take place in Australia.
The Program offers the opportunity for Australian industry to access financial support to deliver industry-led projects, which either increase consideration of Australia for new international business events via distribution activity (such as site inspections or in market activity), strategic association media buy linking to Australia’s priority industry sectors; or to increase international delegate attendance at events already secured for Australia.
For more information regarding ideas for activity the Advance Program can support, the Mandatory Eligibility Criteria and project timelines (which apply to all submissions), please review the Advance Program Prospectus.
For further information, please contact bea@tourism.australia.com or visit australia.com/businessevents
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